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Visit London adds Sports Marketing Surveys as awards sponsor

LONDON - Sports Marketing Surveys has joined the list of award sponsors for the Visit London Awards 2007, which take place at The O2's IndigO2 on November 29.

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The sports market research agency is sponsoring the Sports Tourism Award at the ceremony, which is described by the organisers as the "Oscars" for the capital's tourism industry.

Members of the public can vote for entries in a wide range of categories ahead of the Visit London Awards event, which is sponsored by Eurostar.

Stephen Proctor, managing director of SMS, said: "Our research has shown that sports fans behave very differently to the more traditional tourist and have a significant impact on a host city's economy.

"Our support for Visit London with this award reflects our commitment to improving the understanding of requirements and motivations of sports fans and in ensuring a proper financial return on the investment made in staging these events."

Voting is still open through the awards website for some award categories, including:

Business Venue of the Year, sponsored by Confex Group

Business Event of the Year, sponsored by ISES

Best Visitor Information Initiative

Sustainable Tourism Award, sponsored by Green Tourism for London

Best Celebration of Cultural Diversity, sponsored by London Unlimited

Sports Tourism Award, sponsored by Sports Marketing Surveys

Best Tourism Experience, sponsored by SML Events

Award for Outstanding Customer Service, sponsored by TNS Travel & Tourism

Marketing/PR Campaign of the Year, sponsored by London Calling Arts

Accessible Tourism Award, sponsored by the London Development Agency

Visitor Attraction of the Year, sponsored by London Planner published by MVP

Hostel of the Year

Small Hotel/B&B of the Year

The Special Award for Outstanding Achievement.

The winners will be announced at the Visit London Awards on November 29 at IndigO2.

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