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Vizeum retains £48m global Total account

LONDON - Vizeum has retained the £48m global media account for French oil giant Total after successfully defending the business in a pitch.

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The account covers the entire Total group including Total, Mapa Spontex and Hutchinson in more than 25 countries in Europe, Asia, Middle East and North America.

The global coordination of the account will be centralised in Paris. The Aegis-owned agency won the business after a pitch against ZenithOptimedia and Initiative.

Thomas Le Thierry d'Ennequin, president of Vizeum France, said: "Total was one of the founding clients for Vizeum in France and our network.

"The renewal of our partnership with one of the leading industrial groups in Europe is an immense satisfaction for Vizeum."

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