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Content relaunches expanded business file

LONDON - Online business directory has grown its new business file, offered to the market through its own Listlocator division, by around 25% to 1.65m records.

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According to Hugh Bessant, Countyweb managing director, the file originates from registrations to the directory and contains 3.2m records, of which 1.65m are now marketable.

After Bessant joined the company in September, the cleansing and matching processes were changed, resulting in the identification of 350,000 more marketable records than the previous level of 1.3m.

He said: " provides excellent coverage of the entire business universe, but has particular strengths in small businesses, something aggregated business universes struggle to find without directory data."

Bessant is confident that data quality is comparable with other business universes, and getting better all the time. "Our data collection methodology is of a very high standard, and our growing double opt-in email database, now 80,000 strong, involves a very robust process."

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