Wonderbra gorilla spoof pulled for copyright infringement

LONDON - Wonderbra's viral spoof of the Cadbury gorilla ad, featuring a model in a bra, was pulled because it breached Phil Collins' copyright.

The ad was removed from YouTube after a third party notification by Phil Collins Limited claimed that the material was infringing its copyright.

Wonderbra recreated the Cadbury's Dairy Milk ad for a viral campaign, replacing the gorilla with a 20-year-old model dressed only in a Wonderbra and jeans. She mimicks the gorilla's movements, drumming along to the Phil Collins' song 'In the Air Tonight'.

The camera focuses on her chest more and more as the ad progresses and it ends with the line "Two cups full of joy".

The campaign was overseen by marketing director Gordon Lee, who joined Wonderbra from Ann Summers in September. Lee experienced controversy last year when an ad promoting Ann Summers Rampant Rabbit Wave vibrator was banned from being displayed on the tube network by Transport for London.

Lee was appointed to oversee the Wonderbra, Playtex and Shockabsorber brands. He was tasked with refreshing the Wonderbra brand with the launch of several products.

The original 90-second Cadbury ad was written and directed by Sony Bravia 'balls' creative director Juan Cabral of Fallon London.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1