Plantronics appoints Creative Direction to integrated account
LONDON - Headset manufacturer Plantronics has appointed IT marketing specialist Creative Direction as its retained EMEA integrated marketing agency.
Lluis Ferre, brand and marketing development manager at Plantronics, said: "We are pleased to be able to formalise our relationship with Creative Direction which has been built upon great work, trust and a strong working relationship."
Creative Direction recently created a six-figure campaign for the client's wireless office systems. It used a mix of direct mail, postcards, press and online advertising, a microsite and a sales channel toolkit and incentives.
The agency's other clients include Fujitsu Siemens Computers, Microsoft, Panasonic, PC World, Siemens and Symantec.