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Plantronics appoints Creative Direction to integrated account

LONDON - Headset manufacturer Plantronics has appointed IT marketing specialist Creative Direction as its retained EMEA integrated marketing agency.

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Creative Direction has in the past worked on several projects for the client, but its remit has been formalised to cover design and marketing support across the region.

Lluis Ferre, brand and marketing development manager at Plantronics, said: "We are pleased to be able to formalise our relationship with Creative Direction which has been built upon great work, trust and a strong working relationship."

Creative Direction recently created a six-figure campaign for the client's wireless office systems. It used a mix of direct mail, postcards, press and online advertising, a microsite and a sales channel toolkit and incentives.

The agency's other clients include Fujitsu Siemens Computers, Microsoft, Panasonic, PC World, Siemens and Symantec.

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