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Search firm offers clients competitor-monitoring service

LONDON - Pay-per-click consultancy Top Position is establishing a research team which will help its search engine optimisation work for clients by monitoring their rivals' search strategies.

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Top Position said its research arm would allow clients to use its software programmes, web searches and technology to find out what close competitors are doing to maintain their search engine optimisation advantage.

Having compiled and analysed the data the agency will suggest new search approaches to its clients.

The agency, which lists Graphics Direct, Dot Creative and World of Vans among its clients, said the information culled from its programmes would help clients close the gap on their nearest competitors in the search market.

Top Position, which was founded in 2001 by Daniel Jupp, is a Google-certified pay-per-click business and has offices in the UK, Germany, France, Spain and the US.

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