Additional Information


Content

MPG wins Cadbury Hong Kong and LoLo in China

SHANGHAI - MPG has secured RMB200 million (US$27 million) in new business in Greater China, winning Cadbury in Hong Kong, beverage brand Lolo in China and additional business from existing client MYOB.

Share this article

The Havas media agency picked up Cadbury after a pitch involving incumbent Carat. A pitch also decided Lolo in China while MPG adds media duties for MYOB in Hong Kong where the client hasn't used a media agency to date. A global alignment also sees the agency handle Hyatt International in Greater China.

"As a newly established media company which has been operating in Greater China since January it's been an uphill struggle to prove to clients that we have the talent and expertise to compete with longer established counterparts," Paul McNeill, MPG Greater China CEO.

 

This article was first published on Media Asia

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^