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Coco de Mer appoints BigMouthMedia for digital drive

LONDON - Adult retailer Coco de Mer has appointed digital marketing agency Bigmouthmedia to create an online marketing strategy for the brand.

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The agency will be tasked with boosting the retailer's brand awareness through a strategic digital campaign.

Samantha Roddick, the daughter of Body Shop founder Anita Roddick, launched Coco de Mer in 2001. It is situated in Covent Garden, London.

Lyndsay Menzies, managing director of Bigmouthmedia UK, said: "This is an exciting opportunity for us in a very challenging field. They are a sexy company and we are Europe's sexiest digital marketing operation, so we seem to be a perfect fit.

"Some companies might harbour concerns over working with the adult entertainment sector but in this case we didn't hesitate for a second. Coco de Mer is a vibrant, classy brand, and we're very much looking forward to building a forward-thinking, mutually beneficial relationship."

Coco de Mer sells everything from a feather tickler to what is called a "tally ho", a bondage bench complete with stirrups.

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