Depaul Trust highlights homelessness on winter solstice
LONDON - Depaul Trust, the national youth homeless charity, has launched a one-day campaign today, the shortest day of the year, to highlight the plight of young homeless people who will be enduring the longest night.
The ad, created by Publicis, focuses on young people who will have no roof over their head on the winter solstice. While most people think of it as the shortest day of the year, for those without a warm home to go to it is poignant for being the longest night.
The ad is being placed on ad vans, which will drive around London today.
The charity hopes that the vans will make people think about those young people with no homes, no family and no future this Christmas and will encourage the public to donate to Depaul Trust.
It is a particularly timely campaign being the Friday before Christmas and a busy day in central London, with businesses winding down for the Christmas break and shoppers doing last-minute errands.
Paul Marriott, CEO of Depaul Trust, said: "If the ad makes people stop just for a few minutes and think about what it would be like to have no warm home to go to or bed to sleep in that night then they'd have been a success."
Publicis has provided pro-bono support to Depaul Trust since 2001 and helped the charity with the cost of the ad vans.
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