Additional Information


Content

Interbrand revamps Xerox's corporate identity

LONDON - Xerox, one of the world's best known brands, has revamped its image, working with Interbrand to give the company a more contemporary look and to shake off its image as simply a copier manufacturer.

Share this article

The rebrand aims to highlight that Xerox has moved beyond printing and copying and made significant investments in software and services.

The Xerox logo now puts the company name in a softer lowercase in a vibrant red alongside a sphere-shaped symbol sketched with lines. These link to form an "X", representing Xerox's connections to its customers, partners, industry and innovation.

Xerox said that the logo has been designed to be more effectively animated for use in multi-media platforms.

The revamped brand identity will first appear on Xerox's website, which goes live tonight. The company will then begin the process of rolling out the new look on products, facilities, vehicles and marketing materials. The transition is expected to take about 18 months.

The redesign is a departure from previous changes to the logo, which were variations on a fixed typeface of the Xerox word.

In addition to the new logo, Xerox's identity now includes a proprietary font and visual elements of its branding using a palette of eight colours which can be applied across a range of media. This will include print, web, broadcast and interactive presentations.

Ursula Burns, president of Xerox, said: "We're strengthening our attributes and giving our brand a contemporary look that is more relevant for business today -- a bit less formal, a lot more lively with links to our heritage and a nod to the future."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^