Mason Zimbler acquired by America's Harte Hanks

LONDON - Below-the-line agency Mason Zimbler has been acquired by Texas-based digital and direct company Harte Hanks for an undisclosed sum.

Harte Hanks said the acquisition of Mason Zimbler, which provides media planning, buying, research and digital direct services, would increase its digital presence in Europe, where it has offices in Belgium, France, Spain, Germany and the UK.

The San Antonio-based agency specialises in digital and direct work for business customers at regional and national level, with a strong emphasis on clients in the technology sector.

Mason Zimbler said joining Harte Hanks, which it shares some digital clients with, would increase the service levels across its creative, digital and integrated marketing communications work.

The acquisition follows Harte Hanks' option-to-buy deal with Information Arts, the data analytics company, which was announced in October last year.

Mark Mason, chief executive officer at Mason Zimbler, said: "[Technology companies] have increasing need for top-flight creative, digital and integrated marketing communications at the individual prospect and customer level.

"As one company, we believe we can serve as a powerful marketing partner for these business brands."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners