Mason Zimbler acquired by America's Harte Hanks

LONDON - Below-the-line agency Mason Zimbler has been acquired by Texas-based digital and direct company Harte Hanks for an undisclosed sum.

Harte Hanks said the acquisition of Mason Zimbler, which provides media planning, buying, research and digital direct services, would increase its digital presence in Europe, where it has offices in Belgium, France, Spain, Germany and the UK.

The San Antonio-based agency specialises in digital and direct work for business customers at regional and national level, with a strong emphasis on clients in the technology sector.

Mason Zimbler said joining Harte Hanks, which it shares some digital clients with, would increase the service levels across its creative, digital and integrated marketing communications work.

The acquisition follows Harte Hanks' option-to-buy deal with Information Arts, the data analytics company, which was announced in October last year.

Mark Mason, chief executive officer at Mason Zimbler, said: "[Technology companies] have increasing need for top-flight creative, digital and integrated marketing communications at the individual prospect and customer level.

"As one company, we believe we can serve as a powerful marketing partner for these business brands."

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?