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Drinkaware and Crisis target young through live event

LONDON - Drinkaware, the UK charity promoting responsible drinking, has expanded its work with homeless charity Crisis to sponsor the fundraising event, Crisis Consequences Live.

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Crisis Consequences Live, a day-long music festival at Camden's Roundhouse on Sunday March 2, will show acts such as Paul Weller, Supergrass, Graham Coxon, The Dirty Pretty Things, Reverend & The Makers, New Young Pony Club, Andy Rourke and Ed Harcourt.

In addition to the live event, artists are also recording a one-off track called 'Consequences' with Beth Ditto, Drew McConell and The Enemy, based on the well known children’s game, which is set for release two weeks after the gig.

As many as 50% of homeless people have a strong relationship with alcohol, according to recent research. With limited services available for homeless people with alcohol dependence, this partnership aims to raise awareness of the need to take action. Every ticket and track bought will raise funds and awareness of the link between alcohol and homelessness.

Jean Collingwood, CEO of Drinkaware, said: "Many people become homeless as a result of dependency on alcohol which has started in their early teens. By working together to make the under 20s aware of the consequences of alcohol misuse, we hope to help prevent dependency and the possibility of homelessness in later life."

In December, Drinkaware launched the UK's first ever under 18's drink awareness website in response to fresh new research that revealed that youngsters want a say in campaigns aimed at them about alcohol.

The bold, colourful website is characteristic of the sites regularly engaged with by teenagers such as Bebo, YouTube and MySpace and designed by young people for young people.

Collingwood said: "Our research shows that youngsters believe the anti-drink message is being diluted by the official approach and patronising slogans. They want real, practical information, but they want it to be interactive and bite-sized, such as blogs and the chance to be able to talk and learn from each other online about their own personal experiences and problems they face. The website gives youngsters an opportunity to address drinking on their own terms."

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