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Tories attempt to network way into power

LONDON - The Conservative Party is using social networking sites to recruit supporters as part of the digital strategy for its new 'You Can Get It If You Really Want It' campaign, which uses the Jimmy Cliff song of the same name as its theme.

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The party is using the internet to spread a video of David Cameron highlighting the changes a Conservative government would make to Britain.

The video, filmed by the Conservatives' creative consultant and Hollywood film director Matthew Vaughn, will later be turned into a TV party political broadcast.

It can be viewed at the party's Facebook page, which also features a link to download the Jimmy Cliff song, a Conservatives news application and downloadable desktop wallpapers and screensavers.

The digital campaign encourages people to join the Conservative Party as a friend, a member or a donor.

It is part of an overall campaign strategy that includes local and national press ads and billboard ads, appearing from today. There will also be a direct mail element starting March 10.

The campaign covers 10 key areas for change: the NHS; policing; the economy; inheritance tax; stamp duty; pensions; benefits; immigration; the environment; and education. Detailed explanations of the policies are available on the conservative website (www.conservatives.com) from today.

Caroline Spelman, Conservative Party chairman, said: "We believe this campaign shows the Conservatives commitment to new politics. Our posters, advertisements and the brilliant new film show that we have the fresh ideas and thinking to bring real change to Britain.

"We're confident that our drive to encourage more people to join us as Friends is both innovative and attractive to the millions of people who are sick of the Government's stale 'old politics' approach."

Vaughn will be working with the Conservatives on future party political broadcasts and projects.

He said: "I feel that David Cameron and his team are the only people equipped to deal with the real problems this country faces. He is also a leader who understands the technological changes happening in our world and the opportunities they bring."

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