MindShare plots creative agency launch

Johnston...expected to lead the new venture
Johnston...expected to lead the new venture

LONDON - MindShare is plotting the launch of a digital creative agency, in what will be its first foray into advertising.

The WPP-owned media agency is currently interviewing creative candidates for the fledgling business, which has yet to be named. The digital creative arm will launch in London and will operate within the network's digital media division, MindShare Interaction.

It will offer creative and content services, but may contract out production as required.

Norm Johnston, the chief executive EMEA for MindShare Interaction, and Simon Andrews, the global digital chief strategy officer at MindShare, are understood to be leading the venture. Both Andrews and Johnston have worked at digital creative agencies.

Andrews was a partner at Delaney Lund Knox Warren & Partners, where he built its capabilities in digital, direct and integrated marketing, and was the first chairman of DLKW Dialogue. Johnston was the president of Digitas London before joining MindShare last year.

The move is one of the first of its type by a media agency. In 2003, Booth Lockett Makin opened a creative arm, BLM Flint, in order to handle creative duties for its clients. The agency closed in May last year.

BLM said at the time that Flint was not failing to make a profit, but that BLM had "outgrown the concept".
0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners