Sugar Puffs ad accused of ripping off The Mighty Boosh

LONDON - Sugar Puffs has been accused of ripping off television show 'The Mighty Boosh' in its latest ad, which features the Honey Monster and his flat mate performing a singing ritual before eating their cereal.

Noel Fielding and Julian Barratt, the comedians behind the 'The Mighty Boosh', are reported to be speaking to lawyers about getting the ad pulled, according to a story in The Sun.

Hundreds of comments have been left on YouTube and many Brand Republic users have commented on the similarity between the Honey Monster's song and the "crimping" style used in 'The Mighty Boosh'.

One 'Mighty Boosh' fan said: "How dare they steal the crimp! Noel and Julian are the only crimpers in these parts...".

A Brand Republic user commented: "Oh my god... I know we all like 'The Mighty Boosh' but we don't rip it off so blatantly. That really really bad."

"Crimping" is the singing of short, random songs, which has become a trademark of the 'Mighty Boosh' series, featuring in every episode.

The Sugar Puffs ad, created by Bray Leino, marks the return of the Honey Monster character after an absence of five years and features the tagline "Feed the fun".

The ad is set to run until May, and then again from early July to mid-August.

Honey Monster Foods and Bray Leino declined to comment at the time of publishing on the accusations.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1