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WWAV scoops FirstPlus account

LONDON - Loans company FirstPlus has hired WWAV Rapp Collins as its new marketing agency, replacing incumbent EHS Brann after more than three years.

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WWAV Rapp Collins will be responsible for handling all of FirstPlus' offline activity, including television, radio, direct mail and print ads.

A television campaign produced by WWAV is expected to launch next week.

FirstPlus, which was founded in 1997, is owned by Barclays.

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