Philips launches transvestite-fronted ad campaign

Philips...latest razor ad features transvestite
Philips...latest razor ad features transvestite

LONDON - DDB and Tribal have produced a TV campaign with a twist for a new Philips epilator for women.



The ad for the Satinelle Ice Epilator features an LA-based transvestite dancer, Karis, using the epilator.

It was shot by Fredrik Bond of Sonny Films, and will screen across Western Europe.

Neil Dawson, DDB’s global director for Philips, said: “We wanted to find the ultimate test for this device.
“It occurred to us that a man, or more specifically a transvestite, would be the ultimate test, given the combination of low pain threshold and desire for beautiful legs.”

The TV spot is backed by print, outdoor and online ads.

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