Additional Information


Content

PHD scoops British Heart Foundation's £5m media account

LONDON - The British Heart Foundation has appointed PHD to handle its £5m media planning and buying account.

Share this article

PHD won the account after a three-way pitch against Mediaedge:cia and Arena BLM, which was overseen by the AAR.

The incumbent, Manning Gottlieb OMD, which had held the business for over a decade, was not involved in the pitch.

BHF called a review of both its creative and media planning and buying accounts last month.

Grey London was appointed to handle BHF's creative account after a four-way pitch.

David Barker, head of communications at BHF, said: "Both Grey London and PHD excelled in their creative and longer term strategic thinking. We are looking forward to working with them to help fight the UK's biggest killer -- heart disease.

"This exciting new partnership with two terrific agencies will give us a consistent voice and approach in reaching highly diverse people with a range of important social and health messages."

BHF will be investing £5m in three campaigns over the next year, which the two agencies will be responsible for.

Daren Rubins, managing director for PHD UK, said: "The BHF are looking for clear, strategic thinking and powerful ideas that influence people, so it couldn't be a better partnership. We're absolutely thrilled to be chosen to help them."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^