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PHD scoops British Heart Foundation's £5m media account

LONDON - The British Heart Foundation has appointed PHD to handle its £5m media planning and buying account.

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PHD won the account after a three-way pitch against Mediaedge:cia and Arena BLM, which was overseen by the AAR.

The incumbent, Manning Gottlieb OMD, which had held the business for over a decade, was not involved in the pitch.

BHF called a review of both its creative and media planning and buying accounts last month.

Grey London was appointed to handle BHF's creative account after a four-way pitch.

David Barker, head of communications at BHF, said: "Both Grey London and PHD excelled in their creative and longer term strategic thinking. We are looking forward to working with them to help fight the UK's biggest killer -- heart disease.

"This exciting new partnership with two terrific agencies will give us a consistent voice and approach in reaching highly diverse people with a range of important social and health messages."

BHF will be investing £5m in three campaigns over the next year, which the two agencies will be responsible for.

Daren Rubins, managing director for PHD UK, said: "The BHF are looking for clear, strategic thinking and powerful ideas that influence people, so it couldn't be a better partnership. We're absolutely thrilled to be chosen to help them."

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