OgilvyOne scoops BA digital marketing brief

British Airways...appointed a single agency for the first time
British Airways...appointed a single agency for the first time

LONDON - OgilvyOne has scooped the £4 million digital advertising and media business for British Airways across its European and African markets.

The agency secured the business following a shoot-out against ZenithOptimedia and Publicis, which paired up for the pitch.

OgilvyOne will now take responsibility for the airline's digital advertising across 40 European and African markets, while Neo@Ogilvy will handle the digital media planning and buying.

The appointment does not include the airline's UK digital advertising business, which remains with Agency.com.

This is the first time BA has appointed a single agency to handle its European and African digital business, having previously appointed shops on a project-by-project basis.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners