Bir Bintang selects Matari Advertising

JAKARTA - PT Multi Bintang International (MBI) has handed the US$2 million account for its two brands, Bir Bintang and non-alcoholic Bintang Zero, to Matari Advertising.

The agency won the accounts in a six-way pitch involving Leo Burnett- Arc, JWT, Matari Advertising, Cabe Rawit, Blue Circle and Berakar. The account was being handled for the last five years by TCP-TBWA.

Gde Siriana, the group brand manager for Bintang brands confirmed the news said that the brand has been facing challenges is increasing its market share and has been seeking to reinvent its image.

Bir Bintang is Indonesia’s leading beer brand with about 65 percent market share and it has been witnessing a slow growth of 3 percent every year. Its closest rival Anker beer marketed by PT Delta Djakarta trails behind with a 29 percent market share.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners