LONDON - Santo London has created twelve 10-second idents for Coca-Cola featuring a man celebrating a goal by hugging a series of unhuggable strangers.
The spots, called The Unhuggables, will air across Europe and in the UK during the final stages of the Euro 2008 football championship.
The spots feature a man in a bar drinking a bottle of Coke just as his team scores.
Reaching out to hug someone in celebration, the man is greeted by a series of unhuggable characters including a beekeeper, a goth, a urinating statue, a giant and a cymbal-bashing monkey.
The ad closes with the line: “Football from the Coke side of life.”
Project name: “The Unhuggables”
Client: Ricardo Miquelino, advertising group manager, Coca Cola Football
Brief to push Coca-Cola’s sponsorship of the European Championship by celebrating the spontaneity of a goal hug
Creative agency: Santo London
Copywriter: Pablo Minces
Art director: Pablo Minces
Planner: Martin Cole
Production company: Che Revolution Post
Director: Andrés Fogwill
Exposure: TV Idents
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