Baidu benefits from paid search boom

CHINA - Chinese search engine Baidu has unveiled a 100% leap in second-quarter revenues as marketers increase their use of paid search.

Revenues for the quarter stood at RMB802.6 million (US$117 million, 100% up on the same period last year. Net income was RMB265 million, up 87%.
The figures reflect strong growth in its keyword sales business. Baidu reported 181,000 active marketing customers in Q2, up 41% year on year. Revenue per customer rose 42% to RMB4,400.
Baidu chairman and chief executive Robin Li pointed to the “growing appreciation” of search engine marketing by large companies.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Being Human

Whoops Adblockalypse

Huddle 2015 - as it happened