James Bond to appear in Fallon Sony ad

James Bond...set to star in next Sony ad by Fallon
James Bond...set to star in next Sony ad by Fallon

LONDON - James Bond to star in Fallon's next TV ad for Sony.

Details of the ad are strictly under wraps, but Campaign can reveal that Daniel Craig will star as James Bond in a spot that will highlight Sony Pictures' role as the long-term distributor and commercial partner of the film franchise.

The ad, set to break in the autumn around the release of the next James Bond film, Quantum of Solace, will not promote specific Sony products.

It is being overseen by Fallon's executive creative director, Richard Flintham, and was shot on location of the new Bond film.

As well as the TV campaign advertising the tie-up, Sony will continue with product placement in the latest film, with the new Sony Ericsson C902 Cyber-shot handset expected to feature.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners