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Countryside group bids to recruit clean-up campaign partners

LONDON - The Campaign to Protect Rural England is timing a direct push by its agency Space to sign up partners for its anti-littering campaign to coincide with its president, writer Bill Bryson, highlighting the problem on primetime TV.

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Bryson, well-known as the Anglophile author of travel book 'Notes on a Small Island', is presenting an edition of BBC One's 'Panorama' on Monday at 8.30pm-9pm, titled 'Notes on a Dirty Island'.

The Campaign to Protect Rural England hopes the exposure of littering and fly-tipping, tied in with Space's recruitment campaign, will bring on board a number of partners who can help drive awareness of its ongoing 'Stop the Drop' campaign.

Space is targeting 125 organisations across the commercial, media and public categories with tailored letters, phone calls, DVDs, presentations, viral activity, PR, promotions, third party communications and ongoing advertising. Bryson will also meet interested parties.

David Atkinson, managing partner at space, said: "The Campaign to Protect Rural England is very keen for organisations to help support their groundbreaking 'Stop the Drop' campaign, which encourages us all to clean up the country."

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