Calvin Klein and Condé Nast strike online ad deal

Ad deal: Calvin Klein to run Secret Obsession campaign on
Ad deal: Calvin Klein to run Secret Obsession campaign on

LONDON - Condé Nast has signed an exclusive deal with fashion brand Calvin Klein to run an ad campaign for its fragrance Secret Obsession on the website.

The deal, which will run for four weeks and will kick off before the campaign breaks nationally, will see Calvin Klein sponsor VogueTV and run banner advertising across the site. Calvin Klein will also offer exclusive sampling to readers.

Serena Privett, commercial director for CondéNet, said: "We are delighted that Calvin Klein has selected to break the campaign in the UK. This confirms the enormous potential offers our clients in both audience delivery and individuality."

As part of the commercial tie-up, will also be running a risqué version of the television ad which features Hollywood actress Eva Mendes. The TV ad has proved highly controversial in the US, owing to its sexual content.


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