Kinetic and PHD unveil RocknRolla campaign for Warner Bros

Part of Kinetic/PHD's RocknRolla campaign
Part of Kinetic/PHD's RocknRolla campaign

LONDON - Kinetic and PHD have developed a multi-format out-of-home campaign for Warner Bros to promote Guy Richie's latest film RocknRolla.

A teaser campaign for the film, due out on 5 September, asking "Are you a RocknRolla?" is running across national washrooms and beer mats combined with 48-sheets in urban London sites.

Yesterday, the campaign was expanded to national T sides with an upweight in London, London six-sheets and four large format special builds that have been developed with JCDecaux and Titan.

The gold-framed special builds, positioned in urban points of north, east, south and west London, will remain blank for the first few days after which four teams of graffiti artists will paint in the frames. The graffitied frames will then remain on display for the rest of the campaign.

The film follows the story of London's criminal underworld after a Russian mobster organises a crooked land deal and his lucky painting is stolen.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners