V&A buys original artwork of Rolling Stones logo

LONDON - London's Victoria and Albert Museum has bought the original artwork of the Rolling Stones tongue and lips logo for $92,500 (£51,000).

The famous logo, bought by the V&A last week at a US auction, is now being housed permanently at the London museum.

Independent art charity The Art Fund, entirely funded by donations and its 80,000 members, gave 50% towards the total cost of the artwork.

The V&A bought the artwork from its original creator, artist John Pasche.

Pasche produced the pop art design for the Stones in 1970 after Mick Jagger approached the Royal College of Art in London, looking for a design student. The band had reportedly been frustrated by the bland designs offered by their record label Decca Records.

Jagger visited Pasche's degree show and this led to discussions for a logo and other work for the Stones' own label, Rolling Stones Records, after the group's contract ended with Decca Records in 1970.

Pasche was paid just £50 for the logo in 1970 and a further £200 in 1972.

David Barrie, director of The Art Fund, said: "This iconic logo, first used on the Stones' Sticky Fingers album, is one of the most visually dynamic and innovative logos ever created.

"Designed in the UK by a British artist for one of the country's most successful groups of all time, it's wonderful that it has now found a permanent home in London, where the band was originally formed."  

Musidor BV, the Rolling Stones' commercial arm, owns the copyright to the logo. The business acquired the rights in 1982.

Victoria Broakes, head of Exhibitions, V&A Theatre and Performance Collections, said: "The Rolling Stones 'Tongue' is one of the first examples of a group using branding and it has become arguably the world's most famous rock logo.

"We are very grateful for the Art Fund's support in helping us acquire this exciting addition to our collections."

Pasche worked with the Rolling Stones from 1970 to 1974 and subsequently with Paul McCartney, The Who, The Stranglers and Dr Feelgood. He was art director at United Artists(Music), Chrysalis Records and the South Bank Centre.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1