The Week: Advertising News - Coke Zero takes Bond name

Coca-Cola GB is to change the name of Coca-Cola Zero to Zero Zero 7 as part of a multimillion-pound global deal with the new James Bond film Quantum of Solace. A limited edition range of bottles will launch in the UK next month and will be supported by a global ad campaign and on-pack promotions, created by Wieden & Kennedy.

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