Additional Information


Karmarama scoops's £13m ad account

LONDON - Karmarama has won the £13m UK advertising account for online travel brand, Travelocity and Holiday Autos following a three-way pitch.

Share this article

Karmarama has been appointed to handle the advertising for all three brands, worth between £10m and £13m. It won the account after seeing off competition from WCRS and Brooklyn Brothers.

Farm, the incumbent on the ad account for the past two years, was not involved in the pitch.

Farm's summer campaign for the travel site featured lilos and beach balls flying through the air, with the strapline "unleash summer".

The first work from Karmarama is expected to break in early 2009.

Manning Gottlieb OMD, which replaced Smarter Communications as's media agency last year, was not been affected by the review.

Earlier this month, hired marketing director Abbie Cranage as its head of marketing to replace Fleur Studd.

Cranage joined the company on September 25 and reports to Julie Davidson,'s UK marketing director. was founded in 1998 by Martha Lane Fox and Brent Hoberman. It was acquired by Sabre Holdings, owner of the Travelocity and Holiday Autos brands, in July 2005.

Davidson said:  "We are delighted to announce the appointment of Karmarama as our lead communications agency who will work with us to take's campaigns to a new level.

"During the pitch process, Karmarama delivered a strong strategic vision and displayed innovative creative thinking and we are looking forward to working with them."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^