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Relevant and lucrative email marketing

Senior directors from Flybe, Zurich and Responsys are among those contributing in this online video on email marketing. Hear how to ensure that your emails are personal, relevant and ultimately boost sales in today's challenging economy.

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Given the increase in spam, ensuring relevance and personalisation has never been more important to email marketers. This free-to-view video offers insights from 7 thought-leaders on everything from data segmentation through to dynamic personalisation to help you ensure your emails are targeted and ultimately drive sales. Watch Relevant and lucrative email marketing.

SpeakersChannel.tv videos feature the best speakers from Revolution, Marketing, Campaign and Marketing Direct conferences in a fusion of backstage interviews and presentation excerpts.

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