Additional Information


Content

Rapp partners with loyalty technology specialist

LONDON - Direct agency Rapp has linked up in a strategic alliance with loyalty and payment technology specialist Htec.

Share this article

Htec's real-time, trigger-based, loyalty system is designed for use by large companies, including BP and Morrisons.

Rapp is promising the alliance will combine this system with insight-led campaign management.

Thomas Funk, chief executive of global data solutions at Rapp, said: "For the first time, clients can buy into a truly one-stop solution where marketing, data management and IT work hand in hand to deliver increased ROI through insight-driven loyalty strategies. This is Loyalty 2.0."

Richard Philips, managing directr of Htec Loyalty, said: "Loyalty solutions have traditionally focused on the most loyal customers - which is not usually where the most return is.

"A truly successful scheme will engage with the more promiscuous ones, recognising behavioural triggers."

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^