VCCP has retained the £20 million advertising account for the price comparison website comparethemarket.com.
The agency picked up the business following a pitch against Beattie McGuinness Bungay.
The account came up for review in September and was handled by the AAR.
VCCP, the incumbent on the business, was awarded the account in March 2007.
The company's media is handled by ZenithOptimedia. It moved this business out of its previous agency, MediaVest Manchester, in November 2007.
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