LONDON - Europcar has awarded Bigmouthmedia its search marketing account to boost site traffic in Germany, France, Italy, Spain, Belgium and Portugal.
Lyndsay Menzies, Bigmouthmedia's UK managing director, said the task promised to be challenging as the market was highly competitive with the agency having to work in a variety of languages. "It's the kind of contract you can really get your teeth into and we're looking forward to meeting it head on."
Guirec Grand-Clement, Europcar's global sales and marketing director, said: "Search engine optimisation is an ever-changing area that requires a special blend of skill and experience.
"Europcar selected Bigmouthmedia for its industry-leading status and unique multilingual capabilities, which makes them the perfect partner to help move us forward online."