Sainsbury's x-rated green handout leads to red faces

LONDON - Sainsbury's has apologised to angry parents for accidentally handing out books to primary school children that were intended to make them environmentally aware but passed on a bit too much adult knowledge.

The books were given out to 42 Year 4 children, aged between eight and nine, during a school visit to the supermarket's Haverhill store in Suffolk.

The book, called 'How to Change the World for £5', includes light-hearted illustrations of sexual positions to try in the bath in a section about saving water. Advice underneath included "Save water. Have fun. Just get out before everything becomes wrinkled."

Other suggestions in the book included encouraging readers to shave in intimate places, streaking, talking to strangers and handing out your phone number to five people on the street.

The supermarket's blunder came to light when a father heard his daughter giggling with friends as they flicked through the pages.

The father Andrew Dodd, told the Daily Mail: "I thought it was extremely inappropriate and irresponsible to give it to children. On the 'having fun in the bath' pages there were drawings of about 12 sexual positions.

"But the worst bit was where it encouraged you to go and talk to strangers. It's the opposite message to what you should be giving to kids."

Sainsbury's has apologised for the mistake stating that the book had an environmental theme, which it thought would be an appropriate gift for the children.

However the staff who handed out the books did not realise they were aimed at adults and contained sexual drawings.

'How to Change the World for £5' was created by environmental movement We Are What We Do, which collaborated with Sainsbury's and designer Anya Hindmarsh to produce £5 re-usable shopping bags called Plastic Ain't My Bag.

 

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes