Additional Information


Content

Camera function more used than texting, finds mobile research

LONDON - More people in Western Europe use their mobile phones to take pictures than send text messages, according to data released today.

Share this article

The Mobile Marketing Association said that its annual Global Mobile Attitude and Usage study, carried out by Synovate, showed that the two most used features on a mobile phone handset are the camera, which is used by 75%, followed by texting, used by 68%.

The research, based on people living in the UK, France, Italy, Spain, Germany and Ireland, showed that one in five people use their phones to access the internet and those who do tend to use it between three and eight times as week.

It also showed that a third of respondents said they were interested in mobile marketing, with coupons or status alerts for discounts among the most popular opportunities.

Beth Ritchey, vice-president of technology and telecoms at Synovate, said: "Marketers in all Western European markets will achieve the greatest success by providing consumers opportunities that result in clear personal benefits, such as opting in for mobile coupons or sale alerts.

"This year's Mobile Attitude and Usage Study in Western Europe provides further insight into mobile phone users' behaviors and trends that will help marketers shape their strategies for the coming year."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^