Additional Information


Content

ICrossing partners with Gridsum to expand into Asia

LONDON - ICrossing has formed a partnership with China-based search engine marketing agency Beijing Gridsum Technology to develop international search marketing campaigns for global brands in Asian markets.

Share this article

The partnership with Gridsum will give iCrossing access to in-country search capabilities in Asia, where the search market is expected to grow by $1.9bn (£1.3bn) by 2011, according to iResearch.

ICrossing currently manages paid and natural search marketing campaigns in 21 languages in more than 25 countries across the Americas, EMEA and Asia Pacific.

Gridsum provides search engine marketing and analytics to China's emerging online market. It was founded in 2003 by a group of professionals from Tsinghua University, Peking University and Silicon Valley.

Michael Yang Xu, senior vice president of Gridsum, said: "ICrossing has a worldwide reputation for their search leadership and innovation.

"Their strong international presence, experience working with global brands and unique approach to search-informed digital marketing make them a perfect partner."

Jeffrey Pruitt, executive vice president of corporate partnerships at iCrossing, said: "We were impressed with Gridsum's technical capabilities and understanding of the market.

"This partnership will help increase our presence and global offering in one of the fastest growing search markets in the world."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Native can be networked External website

by Francis Turner, 22/04/2014

 

Why small data matters External website

by Tony Quin, 22/04/2014

 

Back to top ^