Additional Information


Content

Asthma UK appoints DMS for spring DM campaign

LONDON - Asthma UK has appointed DMS to create an integrated direct mail and online campaign in the spring.

Share this article

The health charity is looking to re-engage lapsed supporters and those who have requested information.  

Jane Moore, account director at DMS, said: "Central to the campaign will be understanding the audiences' connection to the cause and motivations for engaging with Asthma UK."

The campaign is set to launch in March 2009. 

Mel Oley, assistant director of Individual Giving at Asthma UK, said: "We appointed DMS based on our chemistry, as well as their experience in delivering effective campaigns to engage supporters."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^