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Won Report ranks Proximity network top for DM

LONDON - The Won Report has named Proximity as the world's most awarded direct marketing network and Germany as the most awarded country.

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Rankings in the Won Report are based on the records of 1,019 awards won in 2008 at global, regional and national shows and decided by the quantity and quality of awards won.

Proximity Worldwide was the top ranking network for the second year running, followed by Ogilvy Worldwide and DDB Worldwide.

DDB Worldwide was outscored by a single agency, Shackleton Madrid, which topped the individual agency rankings with 279 points.

This was more than three times the amount scored by second-placed agency, CP Comunicacion Argentina.

Shackleton was praised by the Won Report for "an astonishing display of creativity in direct, using all media".

Third place in the agency rankings was taken by Mark/M&C Saatchi Sydney and fourth place was shared by Promixity London and Heye & Partner Hamburg.

Proximity London was the only UK agency in the top 20, with the Won Report noting that Wunderman UK no longer features in the rankings following the departure of creative director Steve Harrison from the agency.

In the country rankings, Germany was top, followed in order by Spain, Australia, Canada and the UK.

The Won Report was founded in 2003 and is focused on direct marketing awards only, unlike the wider Big Won launched in 2006, which covers all awards across all media. 

Top agencies for Direct Marketing 2008

1. Shackleton, Madrid 279

2. CP Comunicacion Argentina 84

3. Mark/M&C Saatchi, Sydney 78

4= Heye & Partner, Hamburg 72

4= Proximity London 72

6. Salem Sao Paulo 70

7. CP Proximity Spain 67

8. Jung von Matt, Hamburg 66

9= Ogilvy Frankfurt 64

9= BMF Sydney 64

11. Lowe + Rivet, Australia 60

12. Proximity BBDO France 56

13. Proximity/BBDO Malaysia 54

14. Giovanni DraftFCB Brazil 52

15. AIM Proximity Auckland, NZ 51

16. OgilvyOne Spain 48

17. McCann Direkte, Norway 46

18. Saatchi & Saatchi, Sydney 44

19= DDB Germany, Hamburg 42

19= Proximity Germany 42

19= Ogilvy Argentina 42

 

Top agency networks for Direct Marketing

1. Proximity Worldwide 573

2. Ogilvy Worldwide 382

(3. Shackleton 279)

3. DDB Worldwide 240

4. Wunderman Worldwide 180

5. DraftFCB Worldwide 154

6= Rapp Collins Worldwide 146

6= Saatchi & Saatchi Worldwide 146

6= Lowe Worldwide 146

9. BBDO Worldwide 130

10. Leo Burnett Worldwide 105

11. RMG Connect Worldwide 96

12. McCann Erickson Worldwide 94

13. Jung von Matt Group 84

14. TBWA\Tequila Worldwide 60

15. Publicis Worldwide 50

16. Bates Worldwide 41

17. MRM Worldwide 38

18. Atento Group 36

19. Grey Worldwide 27

20. Y&R Worldwide 18

 

Top holding companies by Direct Marketing 2008

1. Omnicom 1166

2. WPP 947

3. Interpublic 346

4. Publicis

5. M&C Saatchi Worldwide

6. Cossette Communications

7. Havas

8. Aegis Group

 

Top countries for Direct Marketing 2008

1. Germany 616

2. Spain 522

3. Australia 471

4. Canada 374

5. UK 369

6. Brazil 332

7. New Zealand 298

8. Argentina 268

9. France 227

10. USA 195

11. Malaysia 160

12. Netherlands 135

13. Sweden 131

14. Norway 130

15= Belgium 114

15= Ireland 114

17. United Arab Emirates 107

18. Denmark 100

19= Austria 88

19= Chile 88

The full report can be found at Wonreport.com.

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