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Vodafone launches mobile platform

LONDON - Vodafone is partnering with to bring music website's "scrobble" music tracking technology to its mobile phone customers.

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The mobile platform includes "scrobble" functionality, which tracks what users are listening to in real-time and builds an online music profile based on their listening habits. then uses this information to recommend new music, events, video and other users, based on their music preferences.

Vodafone customers in Germany will be able to click through directly to the Vodafone Music Store to sample and buy music recommended by

Martin Stiksel, co-founder, said: "It's really exciting to be launching our scrobbling mobile phone application with Vodafone.

"We're working hard to ensure that the experience is available everywhere, from your desktop through hardware to phones, and this is another big step towards that goal."

The platform is available for selected Nokia handsets, including the N95, N96, N78 and 6210 and can be downloaded here.

Last week, parent company CBS announced 20 layoffs would be made in's London office, after CBS Interactive merged the newsrooms of and CNET. CBS paid $280m for in May.

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