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OnTheBox to launch Jesus viral campaign

LONDON - Jesus stars in a new viral campaign as he desperately tries to organise his birthday party on December 25th, in the six-part mockumentary from TV listing site OnTheBox.

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Dubbed 'The Christmas Chronicles', the mockumentary's six episodes will be uploaded every week day starting December 18th  to the My Party is Nigh website and OnTheBox's dedicated YouTube channel.

A preview episode featured Jesus stressed about his upcoming birthday party, wandering around various locations in London, drinking wine and crying.

The website also contains a Jesus blog or 'Big J', photos and links to MySpace and Facebook, where visitors are able to add 'Jesus' to their friends list.

In his blog, 'Jesus' said: "For 2008 years now I've desperately been trying to throw my own birthday party but everyone has always been too busy on the 25th with their own family and they've never been able to make it. But this year's different, I can feel it in my bones!

"OntheBox have kindly agreed to help me out and publicise it.

"The OTB film crew have been following me for the past couple of weeks and are making a cool documentary to help me get people to pull their finger out and actually come this year."

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