Times Online traffic growth pushes it ahead of MailOnline
LONDON - Times Online increased its unique user traffic by over 5% in November to overtake MailOnline for third position among the national newspaper websites, according to the latest ABCe figures.
Times Online's users jumped 5.5% to hit a record 21.6m during the month, while the site's UK users climbed 1.6% to hit 7.2m.
Zach Leonard, News International director of digital strategy and development, said: "These are a brilliant set of results.
"To attract more than 21m users from around the world proves the drawing power of our brand, news coverage and commentary -- it means we can deliver advertisers a powerful global audience."
However, The Guardian still holds on to the top spot. The website's unique users increased by a marginal 0.26% during November to hit 26m even though its UK user total fell by 5.8% to 9.5m.
Telegraph.co.uk maintained its position in second place despite its unique users dropping by 1.1% month on month to 22.96m. However, the site's UK users increased by 5.5% to hit 7.4m
Following the Times Online's strong performance, MailOnline, which includes the Daily Mail and Mail on Sunday sites, was relegated to fourth with 20.87m unique users in November, a fall of 1.54% month on month. Its UK user total remained fairly static at 6.4m.
Independent.co.uk performed well during November with a 5.7% rise in unique users to 8.9m.
Its UK user total remained static at 3.4m.
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