Puma creates virtual retro wardrobe app

LONDON - Puma has created an online application that lets users upload their personal photos to mix and match with past Puma clothing styles as part of its "I am 60" campaign.

The Puma Past Masher, made by Beam Interactive, lets users create their own personalised fashion model where they can try out different styles from the 1940s through to the 1990s.

Dave Batista, partner at Beam, said: "There's something irresistible and addictive about being able to quickly see how you or a friend looks in all kinds of styles from the past 60 years.

"The idea was to make it easy to achieve a natural looking visual -- the kind that makes people smile or even freak out a bit."

Personal notes and comments can be added to custom-designed images, which can then be exported to Facebook and Flickr.

Puma also features the most recent creations on its website.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway