New US Skittles ad is tailor-made for success

LONDON - TBWA\Chiat\Day New York has released a new ad for the confectionery brand Skittles in the US.

The creative work, called "tailor", features a man being fitted for a suit in front of three conjoined mirrors.

Each contains a reflection of three men of different nationalities who proceed to copy the actions of the customer.

One of the reflected men then takes out a packet of Skittles. The protagonist then realises that he isn’t eating Skittles, at which point the tailor launches into a heated argument with the reflection.

The man in the mirror ends the argument by kicking and smashing his section of the mirror. The tailor turns to the protagonist and laughs it off.

The strapline reads: "Reflect the rainbow. Taste the rainbow."


CREDITS

Project
Tailor
Client
Skittles
Brief
To create an innovative take on the Skittles: reflect the rainbow campaign
Creative agency
TBWA\Chiat\Day New York
Art director
Craig Allen
Executive creative director
Gerry Graf
Group creative director
Ian Reichenthal, Scott Vitrone
Production company
MJZ
Director
Tom Kuntz
Producer
Scott Kaplan
Editor
Gavin Cutler
Copywriter
Eric Kallman
Visual effects
The Mill / NY

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