Microsoft and Google to launch smartphone app stores

BARCELONA - Microsoft is to rival Apple's popular mobile App Store with a similar service of its own, called Windows Marketplace, which will be unveiled today at Mobile World Congress in Barcelona.

Google is also set to launch its own store, called Android Market, to allow developers to sell applications designed for mobiles running its Android smartphone software.

Android Market will allow developers to set their own price for their apps and will be launched next week.

Apple's app store has been a major hit with users, carrying more than 10,000 programs for Apple's iPhone and iPod Touch handsets.

News of the Microsoft app store follows plans of a new version of its mobile phone operating system, called Windows Phone, which will be unveiled by Microsoft's chief executive Steve Ballmer in Barcelona today. It will include new "touch" features to rival Apple's iPhone.

According to reports Windows Marketplace, which has almost 20,000 applications already developed for its Windows Mobile operating system, will be launched towards the end of the year, leaving Microsoft lagging behind its rival.

Microsoft and Google won't be alone competing with Apple; Research in Motion, which makes the Blackberry, is also expected to launch a store of its own, as are various mobile phone handset manufacturers including Samsung and Nokia.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners