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Toys R Us signs as Bounty distribution partner

LONDON - Toys R Us is to distribute the free Mum-to-be and Baby Essentials packs offered by baby information and product sampling company Bounty.

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The packs, which are already distributed by NHS maternity hospitals and retailers Asda and Boots, will be available from all 73 Toys R Us stores across the UK from March.

Bounty said Toys R Us can effectively reach mothers who already have children, because approximately half of all newborns each year go home to a family reception of older brothers and sisters.

In 2008 more than 750,000 women collected their free packs from Bounty's retail partners.

Mike Coogan, marketing director at Toys R Us, said: "We are confident that our partnership with Bounty will add significant value to our customers and we look forward to welcoming new and expectant mums to the Toys R US shopping experience."

 

 

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