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Driving conversions through strategic email marketing

Recorded at Brand Republic's email marketing conference, this video features insights from senior marketers of BSkyB, eBay, easyJet and Ticketmaster into boosting email conversions.

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SpeakersChannel.tv videos offer backstage interviews and presentation excerpts from the top speakers at Marketing, Revolution, Campaign and PRWeek conferences. This latest release offers actionable advice into key areas of email marketing such as the consumer lifecycle, the effective use of data and testing. Watch email marketing video now.

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