BT rolls out multimedia payphones
BT and Marconi are launching a network of 28,000 public multimedia
terminals in payphones, which will take interactive advertising.
BT and Marconi are claiming the launch will create the world's largest
public network of multi-media terminals.
The booths will offer full internet access, e-mail and text messaging
and will launch in April, with 3,000 of the terminals expected to be in
place within the year. Sales for the terminals will initially be run
in-house by Mark Barr, BT's content director.
A number of people will work alongside him, although once the project
has been launched, Barr will be looking to find a suitable contractor to
take over sales.
As well as banner and button advertising, clients can also take
advantage of content or dual branding sponsorship deals, and video and
'attractor loop' formats.
An attractor loop is similar to a PC screensaver and appears when the
terminal has not been in use for a period of time.
The terminals can be bought as packages, such as pubs and clubs,
shopping centres and railway stations, and ads can be tailored to
This article was first published on mediaweek.co.uk
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