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Ex-BBC staff launch Shoot You film unit for student ad 'hits'

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A group of ex-BBC camera staff have launched a team of 'hit squads'

to allow advertisers to target students.

Shoot You consists of a camera crew and a celebrity-lookalike presenter

who go around filming advertisers when they are giving out samples.

The idea follows on from 'Direct Theatre' which was launched by the

student media company Hobsons (Media Business, 3 December).

The new Shoot You format was trialled recently by, which

wanted to generate as much publicity as possible when they toured

student campuses.

The format has also been used by Pot Noodle who recently used the squads

to generate a buzz around its UK tequila slamming competition at

Aberystwyth University.

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