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The Apprentice advertising challenge attracts 7.6m viewers

LONDON - BBC One's 'The Apprentice' again outshone 'Hell's Kitchen' with 7.6m viewers tuning in to see the teams competing to create the best ad campaign for their own cereal brand, according to unofficial overnight figures.

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Marketing consultant Kimberley Davis was fired after her team's ad, featuring a character called Pants Man, failed to impress Sir Alan Sugar and judges from ad agency McCann Erickson.

The programme easily won the primetime slot with a 31.9% share of the 9pm-10pm audience.

ITV1's 'Hell's Kitchen', which saw Marco Pierre White issuing further challenges to his celebrity kitchen recruits, dropped 400,000 viewers from the previous night to 3.2m viewers and a 13.2% share of the audience.

'Grand Designs', which this week revisited a home on the banks of a secluded Scottish loch, pulled in 2.2m viewers and a 9% share of the audience on Channel 4. Including Channel 4+1 it reached 2.4m viewers.

'Restoration Revisited', an update programme revealing what has happened to the derelict buildings chosen for restoration over three series of 'Restoration', netted 1.8m viewers and a 7.4% share of the audience for BBC Two.

Five's 'Extraordinary People: The Man with Someone Else's Face' documentary, following a leading Chinese surgeon as he performs a partial face transplant on a man who was mauled by a bear, scored 908,000 viewers and a 3.7% share of the audience.

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