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LEADER: Equality is not PC: women demand it when it's deserved

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Was I the only person to read The Kingsmill Report (Media Business,

10 December) and feel depressed?



While I applaud the Government for attempting to find out exactly why

women are consistently undervalued and patronised in companies, a report

that encompasses media yet fails to mention some of the most

high-profile media companies smacks of irresponsibility.



I'm sure Granada and Capital are enthusiastic about promoting women, but

why have they been singled out when IPC, Emap and a host of agencies and

media owners pioneer the promotion of their female staff. Surely, they

deserve recognition, too?



The treatment of women in media is a controversial topic, and one that

polarises opinion quickly. Too often it's assumed that in order to

succeed, women must choose between family and career.



It does take drive to achieve success, but it also takes a certain kind

of company - and a particular industry - to nurture that drive. Why

should women be penalised for living the same life as their male

colleagues?



Men can have families and it doesn't affect their career, all women want

is the same deal. And a lot of women in media are getting it - a fact we

should all be proud of.



Few other industries can boast job-sharing between joint managing

directors - as two female MDs, who were also mothers, did at Emap Elan -

and few other mergers would see a woman made chief executive of the

final operation - which has just taken place with Fiona McAnena of The

Media Edge:CIA.



When women do get treated shoddily, not only should it be shouted from

the rooftops, but it should also be analysed. Women don't want equality

for political-correctness's sake, they want it because it's

deserved.



Some women may not want to be CEO, but they certainly shouldn't be ruled

out of the running simply because they are female. If we allow that to

happen, then everyone has failed, whatever his or her gender.



This article was first published on mediaweek.co.uk

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